{"product_id":"zojirushi-mug-sm-sfwm-pale-white-from-360-ml-12-15-oz-up-to-600-ml-20-30-oz","title":"Zojirushi Mug SM-SFWM Pale White from 360 ml (12.15 oz) up to 600 ml (20.30 oz)","description":"\u003ch2 data-end=\"213\" data-start=\"137\"\u003eZojirushi Mug SM-SF White from 360 ml (12.15 oz) up to 600 ml (20.30 oz)\u003c\/h2\u003e\n\u003cp data-end=\"296\" data-start=\"215\"\u003e\u003cstrong data-end=\"294\" data-start=\"215\"\u003eZojirushi SM-SF Series Travel Mugs – Sleek. Reliable. Made for Modern Life.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"633\" data-start=\"298\"\u003eFrom early commutes to all-day adventures, the \u003cstrong data-end=\"383\" data-start=\"345\"\u003eZojirushi SM-SF Series travel mugs\u003c\/strong\u003e are built to keep up with your pace. Combining Japanese vacuum insulation with minimalist design, these mugs offer outstanding heat and cold retention in an ultra-lightweight, leak-proof form — perfect for daily hydration, wherever life takes you.\u003c\/p\u003e\n\u003cp data-end=\"946\" data-start=\"635\"\u003eAvailable in 360 ml, 480 ml, and 600 ml capacities, the SM-SF series adapts to every routine, whether you need a quick coffee fix or long-lasting refreshment. All models fit standard car cup holders and backpack pockets, and feature a hygienic non-stick or polished stainless steel interior for easy cleaning.\u003c\/p\u003e\n\u003cp data-end=\"1329\" data-start=\"948\"\u003e👉 Curious about how thermal mugs compare to ordinary cups? Read our guide: \u003ca href=\"https:\/\/zojirushi.ie\/blogs\/articles\/travel-mugs-for-coffee-in-ireland-why-a-thermal-mug-is-better-than-a-cup\"\u003eTravel Mugs for Coffee in Ireland – Why a Thermal Mug is Better Than a Cup\u003cspan class=\"ms-0.5 inline-block align-middle leading-none\" aria-hidden=\"true\"\u003e\u003csvg class=\"block h-[0.75em] w-[0.75em] stroke-current stroke-[0.75]\" data-rtl-flip=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"currentColor\" viewbox=\"0 0 20 20\" height=\"20\" width=\"20\"\u003e\u003cpath d=\"M14.3349 13.3301V6.60645L5.47065 15.4707C5.21095 15.7304 4.78895 15.7304 4.52925 15.4707C4.26955 15.211 4.26955 14.789 4.52925 14.5293L13.3935 5.66504H6.66011C6.29284 5.66504 5.99507 5.36727 5.99507 5C5.99507 4.63273 6.29284 4.33496 6.66011 4.33496H14.9999L15.1337 4.34863C15.4369 4.41057 15.665 4.67857 15.665 5V13.3301C15.6649 13.6973 15.3672 13.9951 14.9999 13.9951C14.6327 13.9951 14.335 13.6973 14.3349 13.3301Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e.\u003c\/a\u003e\u003cbr data-end=\"1214\" data-start=\"1211\"\u003eOr explore the full \u003ca href=\"https:\/\/zojirushi.ie\/collections\/travel-mug\"\u003eThermal Mugs Collection\u003c\/a\u003e\u003ca href=\"https:\/\/zojirushi.ie\/collections\/mugs\" class=\"decorated-link\" rel=\"noopener\" data-end=\"1298\" data-start=\"1234\"\u003e\u003cspan class=\"ms-0.5 inline-block align-middle leading-none\" aria-hidden=\"true\"\u003e\u003csvg class=\"block h-[0.75em] w-[0.75em] stroke-current stroke-[0.75]\" data-rtl-flip=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"currentColor\" viewbox=\"0 0 20 20\" height=\"20\" width=\"20\"\u003e\u003cpath d=\"M14.3349 13.3301V6.60645L5.47065 15.4707C5.21095 15.7304 4.78895 15.7304 4.52925 15.4707C4.26955 15.211 4.26955 14.789 4.52925 14.5293L13.3935 5.66504H6.66011C6.29284 5.66504 5.99507 5.36727 5.99507 5C5.99507 4.63273 6.29284 4.33496 6.66011 4.33496H14.9999L15.1337 4.34863C15.4369 4.41057 15.665 4.67857 15.665 5V13.3301C15.6649 13.6973 15.3672 13.9951 14.9999 13.9951C14.6327 13.9951 14.335 13.6973 14.3349 13.3301Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/a\u003e to see all available styles.\u003c\/p\u003e\n\u003chr data-end=\"1334\" data-start=\"1331\"\u003e\n\u003cp data-end=\"1356\" data-start=\"1336\"\u003e✅ \u003cstrong data-end=\"1354\" data-start=\"1338\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1989\" data-start=\"1358\"\u003e\n\u003cli data-end=\"1432\" data-start=\"1358\"\u003e\n\u003cp data-end=\"1432\" data-start=\"1360\"\u003eAdvanced vacuum insulation (1 mm layer) — compact, light, and powerful\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1581\" data-start=\"1433\"\u003e\n\u003cp data-end=\"1581\" data-start=\"1435\"\u003eLong-lasting thermal performance:\u003cbr data-end=\"1471\" data-start=\"1468\"\u003e– 360 ml: 67°C \/ 9°C after 6 hrs\u003cbr data-end=\"1508\" data-start=\"1505\"\u003e– 480 ml: 71°C \/ 8°C after 6 hrs\u003cbr data-end=\"1545\" data-start=\"1542\"\u003e– 600 ml: 73°C \/ 9°C after 6 hrs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1677\" data-start=\"1582\"\u003e\n\u003cp data-end=\"1677\" data-start=\"1584\"\u003eUltra-lightweight construction:\u003cbr data-end=\"1618\" data-start=\"1615\"\u003e– 360 ml: 216 g\u003cbr data-end=\"1638\" data-start=\"1635\"\u003e– 480 ml: 266 g\u003cbr data-end=\"1658\" data-start=\"1655\"\u003e– 600 ml: 300 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1732\" data-start=\"1678\"\u003e\n\u003cp data-end=\"1732\" data-start=\"1680\"\u003eLeak-proof flip lid – bag-safe and travel-friendly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1809\" data-start=\"1733\"\u003e\n\u003cp data-end=\"1809\" data-start=\"1735\"\u003eNon-stick or polished stainless interior – easy to clean, resists odours\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1853\" data-start=\"1810\"\u003e\n\u003cp data-end=\"1853\" data-start=\"1812\"\u003eBPA-free materials – safe for daily use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1925\" data-start=\"1854\"\u003e\n\u003cp data-end=\"1925\" data-start=\"1856\"\u003eWide mouth opening – comfortable for pouring, drinking, and washing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1989\" data-start=\"1926\"\u003e\n\u003cp data-end=\"1989\" data-start=\"1928\"\u003eSlim \u0026amp; ergonomic profile – fits hands, bags, and lifestyles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1994\" data-start=\"1991\"\u003e\n\u003cp data-end=\"2034\" data-start=\"1996\"\u003e📏 \u003cstrong data-end=\"2032\" data-start=\"1999\"\u003eModel Specifications Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"_tableContainer_sk2ct_1\"\u003e\n\u003cdiv class=\"_tableWrapper_sk2ct_13 group flex w-fit flex-col-reverse\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\" data-end=\"2559\" data-start=\"2036\"\u003e\n\u003cthead data-end=\"2140\" data-start=\"2036\"\u003e\n\u003ctr data-end=\"2140\" data-start=\"2036\"\u003e\n\u003cth data-col-size=\"sm\" data-end=\"2046\" data-start=\"2036\"\u003eModel\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" data-end=\"2057\" data-start=\"2046\"\u003eCapacity\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" data-end=\"2075\" data-start=\"2057\"\u003eDimensions (mm)\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" data-end=\"2084\" data-start=\"2075\"\u003eWeight\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" data-end=\"2101\" data-start=\"2084\"\u003eHeat Retention\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" data-end=\"2118\" data-start=\"2101\"\u003eCold Retention\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" data-end=\"2140\" data-start=\"2118\"\u003eInterior\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody data-end=\"2559\" data-start=\"2245\"\u003e\n\u003ctr data-end=\"2349\" data-start=\"2245\"\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"2255\" data-start=\"2245\"\u003eSM-SF36\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"2266\" data-start=\"2255\"\u003e360 ml\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"2284\" data-start=\"2266\"\u003e65 × 70 × 175\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"2293\" data-start=\"2284\"\u003e216 g\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"2310\" data-start=\"2293\"\u003e67°C \/ 6 hrs\u003c\/td\u003e\n\u003ctd data-end=\"2327\" data-start=\"2310\" data-col-size=\"sm\"\u003e9°C \/ 6 hrs\u003c\/td\u003e\n\u003ctd data-end=\"2349\" data-start=\"2327\" data-col-size=\"sm\"\u003eNon-stick\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-end=\"2454\" data-start=\"2350\"\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"2360\" data-start=\"2350\"\u003eSM-SF48\u003c\/td\u003e\n\u003ctd data-end=\"2371\" data-start=\"2360\" data-col-size=\"sm\"\u003e480 ml\u003c\/td\u003e\n\u003ctd data-end=\"2389\" data-start=\"2371\" data-col-size=\"sm\"\u003e65 × 70 × 220\u003c\/td\u003e\n\u003ctd data-end=\"2398\" data-start=\"2389\" data-col-size=\"sm\"\u003e266 g\u003c\/td\u003e\n\u003ctd data-end=\"2415\" data-start=\"2398\" data-col-size=\"sm\"\u003e71°C \/ 6 hrs\u003c\/td\u003e\n\u003ctd data-end=\"2432\" data-start=\"2415\" data-col-size=\"sm\"\u003e8°C \/ 6 hrs\u003c\/td\u003e\n\u003ctd data-end=\"2454\" data-start=\"2432\" data-col-size=\"sm\"\u003eNon-stick\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-end=\"2559\" data-start=\"2455\"\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"2465\" data-start=\"2455\"\u003eSM-SF60\u003c\/td\u003e\n\u003ctd data-end=\"2476\" data-start=\"2465\" data-col-size=\"sm\"\u003e600 ml\u003c\/td\u003e\n\u003ctd data-end=\"2494\" data-start=\"2476\" data-col-size=\"sm\"\u003e65 × 70 × 250\u003c\/td\u003e\n\u003ctd data-end=\"2503\" data-start=\"2494\" data-col-size=\"sm\"\u003e300 g\u003c\/td\u003e\n\u003ctd data-end=\"2520\" data-start=\"2503\" data-col-size=\"sm\"\u003e73°C \/ 6 hrs\u003c\/td\u003e\n\u003ctd data-end=\"2537\" data-start=\"2520\" data-col-size=\"sm\"\u003e9°C \/ 6 hrs\u003c\/td\u003e\n\u003ctd data-end=\"2559\" data-start=\"2537\" data-col-size=\"sm\"\u003ePolished steel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr data-end=\"2564\" data-start=\"2561\"\u003e\n\u003cp data-end=\"2592\" data-start=\"2566\"\u003e📦 \u003cstrong data-end=\"2590\" data-start=\"2569\"\u003ePackaging Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"_tableContainer_sk2ct_1\"\u003e\n\u003cdiv class=\"_tableWrapper_sk2ct_13 group flex w-fit flex-col-reverse\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\" data-end=\"2867\" data-start=\"2594\"\u003e\n\u003cthead data-end=\"2647\" data-start=\"2594\"\u003e\n\u003ctr data-end=\"2647\" data-start=\"2594\"\u003e\n\u003cth data-col-size=\"sm\" data-end=\"2604\" data-start=\"2594\"\u003eModel\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" data-end=\"2626\" data-start=\"2604\"\u003eBox Dimensions (mm)\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" data-end=\"2647\" data-start=\"2626\"\u003eShipping Weight\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody data-end=\"2867\" data-start=\"2703\"\u003e\n\u003ctr data-end=\"2757\" data-start=\"2703\"\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"2713\" data-start=\"2703\"\u003eSM-SF36\u003c\/td\u003e\n\u003ctd data-end=\"2736\" data-start=\"2713\" data-col-size=\"sm\"\u003e200 × 70 × 70\u003c\/td\u003e\n\u003ctd data-end=\"2757\" data-start=\"2736\" data-col-size=\"sm\"\u003e0.290 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-end=\"2812\" data-start=\"2758\"\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"2768\" data-start=\"2758\"\u003eSM-SF48\u003c\/td\u003e\n\u003ctd data-end=\"2791\" data-start=\"2768\" data-col-size=\"sm\"\u003e73 × 73 × 334\u003c\/td\u003e\n\u003ctd data-end=\"2812\" data-start=\"2791\" data-col-size=\"sm\"\u003e0.317 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-end=\"2867\" data-start=\"2813\"\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"2823\" data-start=\"2813\"\u003eSM-SF60\u003c\/td\u003e\n\u003ctd data-end=\"2846\" data-start=\"2823\" data-col-size=\"sm\"\u003e88 × 75 × 265\u003c\/td\u003e\n\u003ctd data-end=\"2867\" data-start=\"2846\" data-col-size=\"sm\"\u003e0.402 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr data-end=\"2872\" data-start=\"2869\"\u003e\n\u003cp data-end=\"3077\" data-start=\"2874\"\u003e☕ \u003cstrong data-end=\"2922\" data-start=\"2876\"\u003eZojirushi SM-SF — Performance in Every Sip\u003c\/strong\u003e\u003cbr data-end=\"2925\" data-start=\"2922\"\u003eWhether you need compact convenience or all-day capacity, this series offers the perfect mug for your lifestyle — modern, practical, and made to last.\u003c\/p\u003e\n\u003cp data-end=\"3106\" data-start=\"3079\"\u003eLooking for alternatives?\u003c\/p\u003e\n\u003cul data-end=\"3372\" data-start=\"3107\"\u003e\n\u003cli data-end=\"3242\" data-start=\"3107\"\u003e\n\u003cp data-end=\"3242\" data-start=\"3109\"\u003e\u003ca href=\"https:\/\/zojirushi.ie\/collections\/travel-mug\/products\/zojirushi-mug-sm-khe-pink-from-360-ml-up-to-480-ml\"\u003eZojirushi Mug SM-KHE Pink\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"3191\" data-start=\"3109\"\u003e\u003cspan class=\"ms-0.5 inline-block align-middle leading-none\" aria-hidden=\"true\"\u003e\u003csvg class=\"block h-[0.75em] w-[0.75em] stroke-current stroke-[0.75]\" data-rtl-flip=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"currentColor\" viewbox=\"0 0 20 20\" height=\"20\" width=\"20\"\u003e\u003cpath d=\"M14.3349 13.3301V6.60645L5.47065 15.4707C5.21095 15.7304 4.78895 15.7304 4.52925 15.4707C4.26955 15.211 4.26955 14.789 4.52925 14.5293L13.3935 5.66504H6.66011C6.29284 5.66504 5.99507 5.36727 5.99507 5C5.99507 4.63273 6.29284 4.33496 6.66011 4.33496H14.9999L15.1337 4.34863C15.4369 4.41057 15.665 4.67857 15.665 5V13.3301C15.6649 13.6973 15.3672 13.9951 14.9999 13.9951C14.6327 13.9951 14.335 13.6973 14.3349 13.3301Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/a\u003e – compact and stylish, perfect for everyday use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3372\" data-start=\"3243\"\u003e\n\u003cp data-end=\"3372\" data-start=\"3245\"\u003e\u003ca href=\"https:\/\/zojirushi.ie\/collections\/travel-mug\/products\/zojirushi-mug-sm-khe-gold-from-360-ml-up-to-480-ml\"\u003eZojirushi Mug SM-KHE Gold\u003c\/a\u003e\u003ca rel=\"noopener\" class=\"decorated-link cursor-pointer\" data-end=\"3327\" data-start=\"3245\"\u003e\u003cspan class=\"ms-0.5 inline-block align-middle leading-none\" aria-hidden=\"true\"\u003e\u003csvg class=\"block h-[0.75em] w-[0.75em] stroke-current stroke-[0.75]\" data-rtl-flip=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"currentColor\" viewbox=\"0 0 20 20\" height=\"20\" width=\"20\"\u003e\u003cpath d=\"M14.3349 13.3301V6.60645L5.47065 15.4707C5.21095 15.7304 4.78895 15.7304 4.52925 15.4707C4.26955 15.211 4.26955 14.789 4.52925 14.5293L13.3935 5.66504H6.66011C6.29284 5.66504 5.99507 5.36727 5.99507 5C5.99507 4.63273 6.29284 4.33496 6.66011 4.33496H14.9999L15.1337 4.34863C15.4369 4.41057 15.665 4.67857 15.665 5V13.3301C15.6649 13.6973 15.3672 13.9951 14.9999 13.9951C14.6327 13.9951 14.335 13.6973 14.3349 13.3301Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/a\u003e – elegant design, ideal for professionals.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4C-zKAV7Cl4?si=yplblqkBHcPUOPup\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Zojirushi.IE","offers":[{"title":"360 ml \/ Pale White","offer_id":53861980275031,"sku":"16780708","price":37.61,"currency_code":"EUR","in_stock":false},{"title":"480 ml \/ Pale White","offer_id":53861980307799,"sku":"16780711","price":38.6,"currency_code":"EUR","in_stock":true},{"title":"600 ml \/ Pale White","offer_id":53861980340567,"sku":"16780713","price":44.54,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/2774\/2807\/files\/zojirushi-mug-sm-sf-white-from-360-ml-up-to-600-ml-360-ml-16780708-9549260_f48457ee-af61-41a6-984c-2568ea34d604.webp?v=1782305353","url":"https:\/\/emeraldripple.ie\/products\/zojirushi-mug-sm-sfwm-pale-white-from-360-ml-12-15-oz-up-to-600-ml-20-30-oz","provider":"Emerald Ripple","version":"1.0","type":"link"}